Marketing Resources
If you are bringing a show or event to our theatre, here you will find some useful information. Whether you need the up-to-date version of our logo, information on our what marketing we do for your show, or even some basic advice on how to get the word out about your show – you will find it on this page.
While we undertake a variety of marketing activities for our programme as a whole, with over 480 performances across our spaces over the year it is up to the visiting company, promoter or user group to take the lead on marketing their show with support from us.
Below, you will find information on what you get included with your booking as well as what additional marketing activity is available.
Please note: the below costs are what you as the artist/promoter/manager pay. No upfront payment is required as it will just be deducted from the final settlement.
What marketing do I get with my booking?
When you book a show to perform, it is primarily the responsibility of the artist, promoter or visiting manager to lead on the marketing.
As a venue, here is a list of all the marketing support you will receive free of charge:
- Website listing
- Listing in relevant quarterly brochure (subject to contract being signed before print deadline)
- Highlight in a monthly newsletter sent to around 32k+ email addresses, subject to availability.
- Image listing on our digital screens with artwork provided by the promoter/artist/visiting manager. Please see the image dimensions below.
- Organic posts on our social media (we aren’t able to guarantee posts on our social channels on specific days)
- Poster and collateral are displayed in regular rotation. We have limited poster frames, so there are no guarantees that your show poster will be up 24/7.
Digital Screens Artwork
To have your show listed on our digital screens, please supply the artwork in the required dimensions:
- 1080px x 1920px, JPG, RGB
- 1920px x 1080px, JPG, RGB
Individual activity available for booking
Additional marketing activity can be purchased on an individual basis. Please note that the below prices are the cost to the promoter, artist or visiting manager, and will be deducted from the final settlement.
E-shots:
Full database email – 28k+ emails – £120 +VAT
Segmented Customer list – up to 5k emails – £65 +VAT
Newspaper adverts (Lancashire Evening Post or Blackpool Gazette)
Half page – £250 +VAT
Full page – £350 +VAT
Flyer distribution
We can organise for your flyers to be distributed to key sites across Lancashire including other businesses for £70 +VAT per 1k flyers (without printing). Or we can offer a package that including the printing and distribution of up to 5k flyers for £400+VAT.
Brochure adverts
Our next brochure will be released to cover February – June 2025.
Full page – A5, portrait £330 +VAT*
Half page – A6 landscape £200 +VAT*
Quarter page – £140 +VAT*
If you’d like to book in any additional marketing from the list above, please contact either marketing@lowtherpavilion.co.uk directly or fill in this form by clicking here.
Please note: prices may be subject to increase and decrease at various points
Logo Files & Guidance
When using our logo, please DO NOT:
- Stretch or alter the proportions of it
- Add effects to our logo
Minimum logo sizes
- A2-A0: 20mm
- A3: 18mm
- A4: 15mm
- A5: 12mm
- DL: 10mm
- Below DL: 8mm
Download the logo file you need below:
Logo Black
Logo White
Logo Yellow Black Text
Logo Yellow White Text
If you require an .ai version of the logo, please contact marketing@lowtherpavilion.co.uk.
By not following these guidelines, or providing print that we deem unsatisfactory, we reserve the right to refuse to use the printed collateral.
Branded Poster Footers
We have created a standardised footer template to be used on your show or event poster. Simply download from the options below, insert into your design software and change the name and date of the event.
Marketing Tips
We have put together a free overview pack, designed to help you spread the word about your show and generate an audience.
We’re really happy to offer any support and advice we can during this process, so please feel free to contact us with any queries.
If you are looking for more help, there are lots of great resources listed in towards the back of our marketing tips document.
FAQs
No, however we can coordinate print or digital marketing adverts with artwork on your behalf and the cost, plus a 10% admin fee will be added to your final settlement.
We ask that you provide:
- 500x A5 flyers
- 5x A1 posters (portrait)
- 1x foursheet (60in x 40in, portrait) – optional
For print, we recommend using local printers BrightPrint or PNG Digital, based in Blackpool and Lytham St Annes, Lancashire. It is also worth highlighting that when ordering print, please consider the environment and consider printing either on recycled paper stock or use a Carbon Capture Programme.
Unfortunately, with limited space in our building and in our gardens, we can’t guarantee spots or durations for posters to be up.
No, but we can outsource to a freelance filmmaker and editor, however, there will be a cost involved for this.
No. We no longer accept third-party banners of any kind unless with written permission from our Head of Marketing or Artistic Director.
February – May
June – September
October – January
No. We only distribute our brochures or listing posters externally. If you would like to have flyers for your show distributed, we can coordinate on your behalf for a cost of £70 +VAT per 1000. This does not include printing.
Our logo must only be downloaded from this page and via no other source, unless provided in an email directly from the Marketing team. From 01/04/2023, we will no longer be accepting print with an incorrect logo on.
Due to the nature of the job, we’re not always at our desk, so the best way to contact us is by emailing us on marketing@lowtherpavilion.co.uk.
Yes, however, we ask that you don’t turn up or call unannounced as we are a small team and often busy.
Unfortunately we don’t have the space. We will store the print we ask for (10x A1 posters and 500x A5 flyers), but we can’t store any extra unless with written permission from the marketing team. If we end up storing more than we’ve asked for, we will charge an additional £50 +VAT.
Our cornerboards are very limited space and are primarily used to advertise the theatre and gardens as a whole offer. We ask that you email marketing@lowtherpavilion.co.uk to check availability as these are not guaranteed.